A recent update of Google Assistant for Android phones is providing searchers with better visual responses and more complete information. Google Assistant powered by AI, now answers the search query in the same manner as a normal search result. It now displays visuals when possible and fills the screen vertically, making it more functional and informative.

The update is currently available on all the versions of Android smartphones and will soon be available for the iOS platform.

With consistent development and upgrades made by search engines to provide better mobile based search results to users, it is now high time to optimize your content on the website to make it mobile-friendly.

Around 50 percent of digital content consumption happens on mobile devices. It is therefore important to optimize the content boost your website’s SERP ranking. A mobile-friendly website incorporates a responsive user-interface and optimized content that appeals to the eyes of the readers. Not only text, but other content types like images, videos, and slideshows also support a website to reach better SEO results.

You must know ways to develop content that not only provide accurate information but also meets the eye of your readers. In this post, we will discuss some ways, using which you can easily develop mobile-friendly content and increase their engagement on your website.

Understanding people’s reading habits:

The way people read on smartphones is quite different from the way they read on a desktop.

On a desktop, readers mostly focus on the upper left corner of the screen, that’s why website designers place their call-to-action content or the most vital information on the top left section of their website.

However, on a mobile phone, the gaze of people is distributed. Therefore, there is no special zone on smartphones to be optimized with content. Thus, optimizing the whole content on mobiles becomes more intense and essential.

Using the basics of English writing:

In our school days, we were often taught to use a pre-defined structure for writing any piece of content. Firstly, we develop a title for the whole content. Secondly, we write a summary that entails the main information regarding the article, and at last, we develop the whole body.

This whole structure also applies to website content optimization and caters to all types of readers. The three parts of the content i.e. title, summary, and body allows a user to easily skim through the content.

The headline or title must be catchy and at the same time must describe the reason for the article. The summary is a gist of the whole body content and lets the readers get an idea about what is covered in the article.

The title and summary of your content will drive your readers to the main body of your content.

Fragmenting content into smaller pieces:

No one likes to read large chunks of paragraphs. Due to the small screen size, going through these paragraphs becomes more difficult on smartphones.

Working on the content structure is one of the most important parts of optimizing the content. It is always better to limit the paragraphs lines to 3 or 4. Break your content into smaller pieces of information to make it more mobile-friendly.

• Developing short titles: Titles that are short leads to more click through. Also, it prevents the title from getting truncated and fit perfectly in the small screen size of a mobile phone.
• Use short paragraphs: Using short paragraphs is the best idea to optimize the content. It helps in sticking to a single idea and also helps readers to easily skim through the content.
• Use of small words: You may have a flawless command on the English language and may think that using jargons and phrases will impress your readers. However, it is never the case.
  To provide your readers with a smooth reading experience, use small and easy words. This will optimize your content for mobile phones and let your readers easily skim through the information.
• Use of bullet points: Readers don’t like to go through large paragraphs. It is better to fragment your content and put them in bullet points.

Using images along with content:

Images help in chunking the content and improve readability on a mobile device. Also, it lets a reader to immediately grasp the reason for the article or content.

You can also include graphs, informatics, and charts to deliver information along with the image. However, make sure that the images can also deliver the details on a small screen of a smartphone.

Include whitespaces:

In a nutshell, break your content into small paragraphs and add large spaces between them. That’s it. According to a study, a person can remain motivated in reading large content until it is divided into multiple pieces.

Whitespaces are the ultimate tool that will help you develop content that is mobile responsive. Hit the enter button more than once and use bullet points more often to add multiple whitespace.

CONCLUSION:

Developing content that is optimized for mobile phones is not an easy task. However, people still struggle with developing mobile-friendly content.

Use the above-discussed tips and test them on various mobile devices to ensure that it is smartphone optimized and can be read easily.