Data Driven Marketing

Data & Analysis

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Data Mining & Warehousing
Analytics Intigration
Data Driven Marketing

Data Mining & Warehousing
Analytics Intigration
Data Driven Marketing

Data Analysis is the art of cleansing, analyzing and displaying data in order to uncover useful information and make better business decisions. Depending on whether you’re evaluating quantitative and qualitative data, the method you employ to analyze will differ. Systematic procedures are used to look for patterns, groups, or other correlations between various types of data. Data Analysis is a part of data management, it focuses on the process of transforming raw data into meaningful statistics, information and explanations. Simple query and reporting functions, statistical analysis, more advanced multidimensional analysis, and data mining are all examples of data analysis.

Data Mining & Warehousing

Data Warehousing: A data ware housing is a technique for importing and managing data which is extracted from various resources to offer meaningful information that helps businesses to improve business strategy.
Data warehousing is electronic storage where a large amount of information is stored. The data is basically designed for various queries and analysis.
It’s a formal process of transforming data into information to users for further analysis.

Data Mining: Data Mining is searching a valid information from hidden, valid and potential useful patterns among huge data sets.
The process is basically extracting the useful information from a complicated, unsuspected data patterns.
It is required a certain skillset which should contain a set of latest technologies including Machine Learning, AI, statics and others.

Data Mining & Warehousing

Analytics integration

Analytics integration is a process to integrate the analytics dashboard from your website.
That means integrating analytics with your website to get the user data from different dimensions like Age, place, device, landing page, exit page, average session duration and many other analytics parameters to measure the quality and quantity of traffic on your site.
This analytics integration helps businesses to check which of the part is more engaging on a website, which product or service getting traffic, from which funnel a website is getting conversions and a lot more customizations are available for a business owner to analyse the data.
It’s a very important part of any business to get data driven insights to build a successful business strategy.

Data driven marketing is a sensible approach adopted by successful business owners to optimising the brand communication based on the consumer behaviour.
Data driven marketing uses customer data to forecast their needs, desires and future behaviours through customer journey on a website.
This data driven marketing strategy is a need of this competitive era. And such useful insights through data analytics help business owners to personalized marketing strategy to get best ROI.

Data Driven Marketing

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