Social Media Optimization
Social Media optimization is a process to optimize your social presence on different social media platforms.
In an easier manner, SMO makes it easier for your business to appear in front of the right people.
SMO is a bridge between your audience and your business, you engage people on your social media platforms and then social media drives traffic to your site.
As per the study, the average time spent on social media is 3-4 hours each day, thus this is an opportunity for businesses to grab it.
Social media not only drives traffic to your site but also is a platform where customers can interact with you, they can ask questions, give suggestions, feedback, ratings, reviews, and more.
When your strategy works, SMO keeps your brand messaging across all networks, increasing traffic to your site, as a result, it boosts your brand awareness.