preloader
Get In Touch
Office no. 312-318, 3rd floor arcade mall, Malvia Marg, C Scheme, Jaipur
Work Inquiries
info@ramscreative.com
Ph: +91 78238 11386

Social Media Marketing

Social Media Optimization

Social Media optimization is a process to optimize your social presence on different social media platforms.

Social Media Marketing

Social Media Marketing means using social media platforms to endorse or promote a business, brand, product, and services.

Social Media Optimization

Social Media optimization is a process to optimize your social presence on different social media platforms.

In an easier manner, SMO makes it easier for your business to appear in front of the right people.

SMO is a bridge between your audience and your business, you engage people on your social media platforms and then social media drives traffic to your site.

As per the study, the average time spent on social media is 3-4 hours each day, thus this is an opportunity for businesses to grab it.
Social media not only drives traffic to your site but also is a platform where customers can interact with you, they can ask questions, give suggestions, feedback, ratings, reviews, and more.

When your strategy works, SMO keeps your brand messaging across all networks, increasing traffic to your site, as a result, it boosts your brand awareness.

Contact Us
SMO RAMS
SMM RAMS

Social Media Marketing

Social Media Marketing means using social media platforms to endorse or promote a business, brand, product, and services. Social Media Marketing is the most essential part of Digital Marketing because social platforms have a wide reach of audiences all around the world. Social media is a tremendous platform for marketing a business because people learn about new products, understand their value, connect and interact with others, and share their viewpoints. The irreconcilable presence of social media in people’s daily lives provides a significant boost to corporate marketing.

Contact Us

Social Media Marketing

Social Media Marketing means using social media platforms to endorse or promote a business, brand, product, and services. Social Media Marketing is the most essential part of Digital Marketing because social platforms have a wide reach of audiences all around the world. Social media is a tremendous platform for marketing a business because people learn about new products, understand their value, connect and interact with others, and share their viewpoints. The irreconcilable presence of social media in people’s daily lives provides a significant boost to corporate marketing.

Contact Us
SMM RAMS

Why does a business need to have Social Media Marketing?

For any business, designing and developing a website is critical but having a social media presence for your business is equally important. Social media have become an essential part of everyone’s daily lives. From sharing traveling pictures to giving reviews about eatables people tend to share everything virtually about their lives. Social media has extended its uses in many ways for brands and businesses.

Maintaining a competitive edge and maximum success in business requires the use of social networking sites such as Twitter, Facebook, Instagram, Youtube.

Companies without active social media accounts risk missing out on a plethora of marketing opportunities.

Benefits of Social Media Marketing

Brand Awareness

Social media networks enable your company to communicate with present and potential customers. Your social media responses, interactions, and sharing send a strong message about the type of company you are. To gain maximum attention a brand needs to post consistently high-quality content so that users can relate and turn into potential prospects.

Increases Traffic On Website

When you share something on social media, you're offering people an incentive to visit your website. You're limiting your material to consumers who are already familiar with your brand or are searching for keywords you rank for if you don't use social media. By incorporating social media advertising into your social media marketing strategy, you are increasing the number of paths that users can take to return to your website.

Generation of Leads

Using social media as part of your lead generation plan is a wonderful method to interact with people who are already searching for your brand, are interested in comparable keywords and hashtags, or are interested in vital industry news. Social media lead generation is a marketing technique that involves capturing qualified leads on your brand's social media channels and converting them into your sales funnel, where they may be turned into customers.

Connecting with your Target Audience

This is one of the most significant advantages that social media platforms have given to the corporate world. When a company posts an advertisement on social media, they specify the profile of the individual who should see it. As a result, firms may efficiently reach the target market for their products.

Increasing Organic Traffic

Social media is a fantastic way to get free, natural traffic to your website. While social media provides cost-effective sponsored choices, it's also exciting that this type of social media advertising can help you increase organic and earned visitors. You may drastically boost the quantity of traffic your website receives only from social media by developing an effective social media strategy.

Higher Conversion Rate

Social Media not only drives traffic to your site but also puts a prospective buyer into your sales funnel. It personifies a brand when it interacts with the customers by sharing content, taking feedback, replying to queries, and updating status on social media. As your followers trust your brand, this trust factor plays a vital role in converting your follower to a customer.

Top Social Media Marketing Platforms

Facebook

This is an extremely large platform. With over 2.7 billion monthly active users - about a quarter of the world's population – Facebook is sure to have at least a portion of your target audience. Facebook is also a great place to share almost any form of content, including images, videos, blog entries, podcasts, and more. To promote and sell things, even more, you may create an online shop right on your Facebook Page.

Instagram

Instagram has gained immense popularity in its own way. With nearly 112.5 million users in 2021, Instagram is one of the most popular social media platforms. Instagram keeps releasing tools to help business owners succeed on the photo-sharing social media network, from gathering data to selling things. Many youngsters use this platform for influencer marketing, audience growth, and product promotion, which can be a terrific digital marketing strategy for your business.

Twitter

While Twitter is another channel that allows for a wide range of content, a strong brand identity is essential for firms to attract attention on Twitter. Twitter has more than 300 million active users at present. Using a platform like Twitter allows businesses to engage with their customer base at a low cost. It allows them to reach audiences all over the world while also allowing them to connect with customers rather than constantly marketing products and services.

Youtube

Youtube is one of the best platforms that can be put above Instagram when it comes to reaching a wider audience because more than 1.9 billion users use this on regular basis. Not only is YouTube popular, but it is also the second most popular search engine, trailing only Google. As a result, you not only have the capacity to reach a large audience, but you may also reach those who are looking for you. Coming to the fact that video content is the most preferred among users when it comes to gaining prospects.

Linkedin

Although LinkedIn is such a valuable tool for forming professional and business relationships, every company should have a presence there. Not only that, but if your company gets large enough to hire, you'll need a company page where employees may post their resumes and recent work. LinkedIn is obviously good for company-related material and announcements, but B2B companies can also benefit from using the platform for marketing.

Pinterest

Pinterest is a great platform to connect with the audience because it is having major search engine capabilities. On Pinterest, you can share various ideas, contents, pictures, blogs, and videos to attract users to the business profile. The kind of visual experience Pinterest gives is very different from other platforms which help in getting more views and a chance of consumer purchasing your products. It also helps in increasing brand awareness, drives traffic to your website, and generates more leads from the pins that your business shares on the board.

How to create Social Media Marketing Strategy

5

Identifying the Target Audience

The first step to creating a social media marketing strategy is to identify the target audience for your business, product, or service. To do this, you need to work on your product prospect buyers, you have to work who will buy your product or service and why? After analyzing your prospective buyers according to their needs and interest, you can determine what kind of content will be consumed or work to attract them plus you will also learn how to create mesmerizing content for your audience.

5

Select the Social Media Platform

As a Social media marketing expert, you need to determine which social media channel will work for your business. It is something you need to work on where your target audience spends more time. You need to understand their behavior, how they are interacting with the social media channels and how their interests turn into purchase decisions. It's all about understanding your product placement with the right audience.

5

Create Unique and Engaging Content

Creating and serving a unique concept in the form of social media content is a smarter strategy to engage your audience with your brand. Try to connect with your audience in a more creative way, it's not necessary that everyone should like your concept but try to put your efforts towards the maximum audience who love your content. Try different ways to interact with your audience by creating engaging content like creatives, Videos, Polls, historical data presentations, future predictions, testimonials, and other methods where your audience should wait for your upcoming posts.

5

Social Media Post Scheduling

Scheduling a social media post is very important as this is something where you have to identify at what time you get more engagement. Accordingly, you should plan your post scheduling. Please make a note that does not change scheduling time frequently, fix it at a certain time, so that your target audience knows when your post will be published.

Why should you choose RAMS for Social Media?

  • 9 Years of expertise in Social Media Optimization and Marketing
  • Dedicated Social Media Expert Team
  • Proven Track record in Social Media
  • Data-Driven Approach
  • ROI Oriented Strategy
  • Broad Client Base
fb_widget]

Follow us on social media

Get In Touch With Us!
We would love to hear from you!

contact