The amount of visitors to a website over a given period of time is referred to as “traffic.” The traffic to a website can be reliably tracked and separated into regular and one-time visitors. One-time visitors are looking for information on a specific topic and are usually directed to the website via search engine queries. Regular visitors are loyal customers who provide consistent traffic, whereas one-time visitors are looking for information on a specific topic and are usually directed to the website via search engine queries. The number of visitors to a website is a good indicator of how appealing it is to your target audience. A website’s goal is typically to attract as many visitors as possible. Higher traffic often means more advertising money or sales, which is why the number of visitors to a website and its financial performance are frequently linked.