Search Engine Optimization is considered to be the most required activity when a website requires a good ranking and incoming traffic. In an easy way, users always search what they want to discover that results in traffic increment and that ultimately makes a website rank high. SEO is mostly done to garner organic traffic to the website. Having a good SEO strategy leads to more quality and quantity of traffic to a website.

SEO allows search engine bots to index your content and provide it to potential users who are seeking it. Search engines use ‘crawlers’ to understand what kind of content the website is offering, and understand it properly so that it can index it. A User will search for a particular query in the search box, the search engine will provide the most accurate data to the user by going through the website. There is an algorithm set up in it which allows it to do all the work. Thus, content is ranked according to the relevancy of how it solves the query of the searcher.

Social Media Marketing is part of Digital Marketing which uses social media applications as a marketing tool. In Social Media Marketing, different social media platforms are used to promote a business’s services, products, and awareness. Social Media Marketing is considered to be an essential part of digital marketing because social media channels and platforms target mass audiences which is a good aspect for brands. Social Media Marketing uses paid and free methods to increase user engagement for social profiles.

Research: You can use social media to understand customer demand, remain up to current on buying trends, assess the market, and assess your competitors' efforts.

Discovery: In the real-time world of social media, finding and unlocking new opportunities is simple. You may come up with innovative ways to engage with your target markets, generate leads, nurture them and give customer service.

Create a plan of action: You can prioritise these opportunities and develop a clear social media strategy based on your business objectives. Several online tools have also emerged to aid in the management of your digital marketing efforts.

Conclusion: You get immediate feedback and report on your campaigns when you use social media. As a result, you can make improvements to your social media marketing plan. Thus by considering all the factors you can implement a good social media strategy that helps you build a good engagement on your social channels.

The process of promoting your goods online and building a brand on multiple social media channels is known as social media optimization. We must create marketing plans for social media optimization, which is a lengthy process. SMO is the process of simplifying or optimising a website's page so that it can be properly presented online through various social media platforms. This approach can include anything done "on-page," such as making the site's interface and usability more obvious to the audience in order to encourage them to share it on social media sites like Facebook, Twitter, and blogging sites, as well as social news and bookmarking sites. In a nutshell, SMO is all about attracting your target audience with an "optimised" website and social media accounts that include company information and contact information, and then encouraging them to share your material without any effort on your part.

Having a brand on social media platforms is a must if any brand is looking forward to promoting its goods online. This includes video sites such as YouTube, social networking sites such as Facebook and Twitter, and social bookmarking sites such as Scoopit and Reddit. Social media optimization entails appropriately optimizing your content for social media sites such as Digg, StumbleUpon, Reddit, Sphinn, and various others. For example, consider the social media platform Facebook, which collects data on likes and dislikes. By distributing advertising to the users' newsfeed, the SMO sends the person to the company's official portal, where the complete information about the product is available. The SMO works with the general public and directs them to the company's website.

PPC (Pay-per-click) marketing is a type of online advertising in which marketers pay when consumers click on their ads. Advertisers compete based on perceived value click-based on keywords, platforms, and audience type. A PPC campaign is established in order to rank on the first page of search engine results. Ads are displayed in SERPs based on a bidding auction for keywords and other proprietary algorithms such as CTR, quality score, landing page experience, and so on.

1. A PPC campaign is established in order to rank on the first page of search engine results.
2. Ads are displayed in SERPs based on a bidding auction for keywords and other proprietary algorithms such as CTR, quality score, landing page experience, and so on.
3. The goal of the search engine behemoth is to display its users the most relevant results while also providing the greatest possible user experience.
4. Online firms can identify relevant questions and create campaigns and landing pages to offer a relevant result by conducting keyword research.
5. To do successful keyword research, we must first understand the different types of keywords and personas, as well as the numerous tools that can be used to make the process easier.

Email marketing is a type of digital marketing that involves sending electronic mail communications to a target audience (email). The email messages are primarily commercial in nature, but they can also be used to educate and instruct the receiver on a variety of issues. In easy words, email marketing means using emails as sales channels. Email marketing is considered to be a massive medium of marketing because of its wide reach, ease of use, and proven results.

Now that you know why email marketing is so important for your company's growth, let's look at how you can use this powerful marketing tool.
Below are the basic steps involved:

•  Register for an email marketing service: An email marketing tool will assist you in creating an email list, adding users to it, sending emails, tracking performance, and creating funnels to guide subscribers to pages, goods, and actions you want them to take.
• Make an email marketing plan: Creating an email marketing strategy can help you decide how you'll integrate the service with other marketing campaigns, which platform you'll use and how much money you'll spend on it when you utilize automation, and how well you'll use the reporting system.
• Develop and expand your email list: Email marketing requires a large list of current subscribers who usually register to receive your mails. This can be done by creating excellent content for your websites, providing incentives such as free ebooks, trial offers, and so forth, and making the subscription procedure simple and straightforward.
• Create tasks for automation: Creating automation in email marketing includes welcome mails, review/feedback form, email campaigns.
• 'Clean up' your email lists on a regular basis: Your email list may have a large number of inactive users, which might cost you a lot more money than you think. Performing a list cleansing on a regular basis to eliminate inactive subscribers from your list is an effective strategy to reduce costs.